Wednesday, September 21, 2016

Fads

Fads
Image result for heelys
https://www.google.com/search?q=heelys&safe=strict&biw=1280&bih=894&tbm=isch&source=lnms&sa=X&ved=0ahUKEwictsmR6aDPAhUCKx4KHahdDikQ_AUIoQMoAQ#imgrc=b6YG8dd3MY-OrM%3A
  • Heelies
Target Market: kids aged around 8-14, mostly boys
Why was it appealing?: it was never seen before, a mix between roller skates and a style of shoe that used to be very popular.
What replaced them?: Other means of transportation such as skate boards, electric scooters, bikes, etc.

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